Guides & build notes
Designer-grade social images for founders — plus what we're building, in the open.
Your Brand Colors Shouldn't Live in Your Head
Most founders' visual brand drifts because it lives in their memory. Here's how to move it into a system that applies automatically.
Why Your Build-in-Public Streak Dies at Week 4
The consistency gap in build-in-public isn't a motivation problem. It's what happens when your tooling makes showing up expensive.
5 Milestone Posts Every Founder Owes Their Audience
Most founders post one type of milestone. Here are five moments worth a card, and exactly what goes on each one.
5 Image Posts Every Founder Needs Before Launch
Five visual templates every founder needs set up before the moment arrives — because pre-deciding is what makes consistent posting possible.
The Image Almost Never Happens
You shipped something worth posting about. The image caught up two days later — or it didn't. Here's why the gap keeps winning.
What Your X Profile Says Before Anyone Reads a Word
Your visual identity on X sends a signal before anyone reads a tweet. Here's what it's actually saying — and how to fix it.