A founder has more public moments than they have tools to post them. You cross a revenue line, ship a feature, run a launch-week sale, get a testimonial worth framing, and want a clean preview so your link stops looking broken in the timeline. Each of those is a different kind of post, and most founders make exactly one of them well: the milestone card. The rest get a screenshot, a plain link, or nothing.
Lemtika is built around that whole spread of moments, not around a pile of templates you have to dig through. Pick the moment, fill the form, export the PNG.
Start With the Moment, Not the Template
Most template tools hand you a grid of designs and leave you to sort it out. That is backward for a founder who already knows what just happened and only needs the image to catch up. The Lemtika catalog is organized the other way around: every template hangs off a moment you actually have, grouped by the job it does. Six groups cover almost everything a founder posts in public.
| Group | Templates | The moment it's for |
|---|---|---|
| Announcements | Milestone, Launch, Fundraise | A number crossed, a thing went live, a round closed |
| Promotion | Product/Feature, Sale/Offer, Event | You want people to do something this week |
| Social proof | Quote, Testimonial, Tip | Someone else's words, or your own, worth framing |
| Recaps | Weekly recap, Stats | The week in one image, the numbers in another |
| Documents | Certificate, Ticket, Invoice, Badge | The artifact that proves something happened |
| Link previews | OG image | The card that decides whether your link gets clicked |
💡 The spine: You never start from a blank canvas asking "what should this look like." You start from "a customer just said something great" or "the sale ends Friday," and the template for that moment is already waiting.
The Moments You're Already Having
Announcements
Milestone, launch, and fundraise are the posts founders already reach for, and the ones that most often go up late because the image stalls. A milestone card turns "$10K MRR" into something screenshottable. A launch card gives launch day a face instead of a bare link. A fundraise card marks the round in a format that looks intentional rather than improvised in the twenty minutes after the wire cleared.
Promotion
Product/feature, sale/offer, and event are the posts with a job to do: get someone to try the new thing, buy before the deadline, show up on the day. These are where a plain text post quietly underperforms, because an offer without a visual reads as an afterthought. A sale card with the dates and the discount, or an event card with the time and the link, gives the ask the weight it needs to actually move people.
Social proof
Quote, testimonial, and tip are the content you don't have to invent, because a customer or your own past insight already wrote it. A testimonial card lifts a buried DM into the timeline where people can see it. A tip card turns a piece of hard-won advice into something saveable and shareable, which is the kind of post that reaches people who don't follow you yet.
*Photo by Laura Chouette on *Unsplash
The Surfaces Founders Forget
Recaps
Weekly recap and stats are the build-in-public rhythm in one image: the week summarized, or the numbers laid out clean. This is the post that keeps a feed alive between big moments, and the format is what makes it a sixty-second habit instead of a weekly chore. Single image is live today; carousels are on the roadmap for founders who want the swipeable version.
Documents
Certificate, ticket, invoice, and badge are the proof artifacts. A "founding member" badge for early users, an event ticket, a course certificate, a clean invoice that matches your brand instead of your accounting software's defaults. PNG is live today; print, PDF, and multipage are coming, which opens the door to things you hand someone, not just post.
Link previews
The OG image is the most-seen, least-made image a founder has. Every time your link gets shared, on X, in a DM, in a group chat, the OG image is the first thing anyone sees, and the default is usually a stretched logo or a blank gray rectangle. One template fixes the card that decides whether the link gets clicked at all.
📋 The reach you're leaving on the table: Most founders cover one or two of these six groups. The other four are moments that are already happening in the business and simply going unposted, because there was never a fast way to make the image.
*Photo by Dread Agency on *Unsplash
Where Lemtika Is Right Now
Lemtika is in beta. The catalog above is what it's built around, and early users are shaping which templates ship first. There is a lifetime deal running for founders who join the waitlist now, before pricing moves to a monthly plan, so the people who get in early get every template group, current and on the roadmap, for a single payment.
The pitch isn't "more templates." It's that every public moment your startup already has now has a home, so the image stops being the reason the post goes up late or never goes up at all. Join the waitlist at Lemtika and claim the lifetime deal, and the next milestone, launch, sale, testimonial, or OG image is a sixty-second export instead of a design project.
*Cover photo by Austin Distel on *Unsplash